Unit 5, 53-57 Glen Osmond Road
Eastwood, Adelaide SA 5063

+61 8 8291 000


Level 1, 164 Grey Street
South Bank, Brisbane QLD 4101

+61 7 3329 1000


Level 6, Twenty 8 Freshwater Place
Southbank, Melbourne VIC 3006

+61 3 9673 7000


180 Rokeby Road
Suite 29, Crossways Centre
Subiaco WA 6008

+61 434 477 970


28 Windmill Street
Bond Store 2
Walsh Bay, Sydney NSW 2000

+61 8 8291 000

Toby Barbour

CEO, Starcom Australia

Toby Barbour has more than 20 years of experience in market leading consumer brands on both the client and agency side. As CEO of the Starcom Sydney office, Toby is continually inspired by the digital disruption affecting most businesses and the opportunity through diversity of experience and skills to lead clients’ transformation. Prior to joining Starcom, he was general manager of Consumer Marketing for Sony Electrical and previously company director of Olympus Imaging.

Toby Barbour

CEO, Starcom Australia
August 23, 2017

Jack Daniel’s Unveils ‘Every Drop From Lynchburg Tennessee’ Campaign Via Mr. Wolf & Starcom

Jack Daniel’s is celebrating its provenance with a new campaign highlighting that every drop of Jack Daniel’s still comes from Lynchburg, Tennessee. The multi-channel campaign was shot in Lynchburg and...
May 3, 2017

Home Timber and Hardware Group appoints Starcom Melbourne as new media agency

Starcom Melbourne has picked up the Home Timber and Hardware Group media account from Dentsu Aegis without a pitch. Home Timber and Hardware was acquired by Metcash in 2016, driving...
May 1, 2017

Industry Profile: Starcom Sydney GM Martin Hadley Read

AdWeek spoke with new Starcom Sydney GM Martin Hadley, in an aim to shed light on the varying roles and companies across the buzzing media industry in Australia. Duration in current role/time at the...
April 19, 2017

Sue-Ellen Osborn Joins Starcom As Sydney Trading Director

Starcom Australia has announced the appointment of Sue-Ellen Osborn as the agency’s new trading director for Sydney. In her new role, Osborn will be responsible for leading the agency’s investment...
March 2, 2017

Toby Barbour on Starcom’s 2017 Media Futures Report

Australia’s advertisers expect to cut their spending on subscription TV for the first time in the industry’s history according to predictions in Starcom’s 2017 Media Futures report, while free to...
February 15, 2017

Publicis Media ANZ reveals national leadership for Starcom, Zenith and Mediavest | Spark

Publicis Media Australia and New Zealand has today announced the appointment of new national CEOs for its Starcom, Zenith and Mediavest | Spark brands in Australia, as the group continues...