137 Telok Ayer Street


Singapore, 068602

+65 6435 7100

New Business

Youli Hooi


Deepa Balji

Ian Loon

Managing Director, Starcom Singapore

Ian loon, managing director of Starcom Singapore, joined the agency as an intern 17 years ago. Over the past year, Ian served as a global founding member of Publicis Media’s Business Transformation practice – launching its consumer experience consulting and start-up engagement capabilities.

In the last eight years at Starcom, he integrated specialist capabilities within business teams while assembling new service practices across the region – including the agency’s content and social practice with P&G as its inaugural client and co-owning the agency’s client-pivoting approach towards data and programmatic. He has also led the agency’s largest business (Samsung) across Southeast Asia, Oceania and Taiwan. In 2013, he was honoured twice as “Media Person of the Year” at the Singapore Media Awards and “Southeast Asia Account Person of the Year” by Campaign Asia.

Ian Loon

Managing Director, Starcom Singapore
July 28, 2017

Here’s who won the Grand Prix award at SPH iink Awards 2017

Performance Motor’s Chinese campaign, “The 5 Elements”, took home the Grand Prix at this year’s SPH iink Awards. The campaign, which ran in Lianhe Zaobao, also won the Gold prize...
May 25, 2017

Fashion brand G2000 signs as launch partner for new Inskin Media format Swipeout in Asia

Fashion brand G2000 has signed as the first brand in Asia to use InSkin Media’s Swipeout format, which displays branded content within the ad format. The retailer is using the...
May 22, 2017

Starcom Singapore bolsters team with 3 new hires

Starcom Singapore has made three key hires and appointments.  Youli Hooi marks her return as director of growth and product. She spent four years with the agency in Kuala Lumpur...
February 20, 2017

Starcom names Ian Loon managing director as Patricia Goh exits

Starcom has appointed Ian Loon as managing director of its Singapore office, as Patricia Goh exits the company after more than eight years with Starcom. Goh spent the last three...